Research Special Projects

Special Projects

Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.

Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.


Upcoming Special Projects


Member for the Moment or Loyal for Life? Loyalty Programs Revisited.

Is it possible to build true loyalty in travel? The foundation of this project will be a consumer survey targeting U.S. travelers who are members of...

Do you have a topic you'd like us to explore? Please share it with our team.


Projects in the Field


U.S. Corporate Travel Market Sizing and Trends

Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the decade ahead. The research will uncover the size...

Special Projects - Groups and Meetings

The Groups and Meetings Traveler: Where They Stay, Work and Play

The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to serve the group traveler with a seamless customer...

Special Project Benefits

Sponsors receive early access to deep data, valuable project assets and more:

  • Brand recognition and promotional rights
  • Thought leadership recognition
  • Understanding of investments in growing regions, segments or technologies
  • Identification of potential partners
  • Information on upcoming trends
  • Increased market visibility
  • Access to data and insight for future strategies

Special Project Sponsorship Levels

Sponsor Benefits Gold Platinum Platinum+
Sponsor call to provide key points of interest
Findings, analysis and recommendations delivered as in-depth slide presentation
Data tabulations in Excel (for projects that include consumer surveys)
Preferred branding in Phocuswright report
PDF copy of summary report* that can be shared internally
Analyst presentation via webinar Group Private Private
Two custom survey questions (for projects that include consumer surveys)
One-year subscription to Open Access+ research library

* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set. The remainder of the research findings will remain proprietary to sponsors and Open Access+ subscribers.

** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.

Add-On Deliverables

Phocuswright Analyst Webinar Participation
Co-branded White Paper
Co-branded Infographic (up to 3 total across all sponsors)
Speaking Engagement (based on analyst availability; travel expenses paid for by client)
Co-Sponsored PhocusWire Editorial Webinar
Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required)

Special Project Stages

Special Project Stages

NOTE: Timelines above are general – specific project timelines may vary.

Learn More About Special Projects

We look forward to speaking with you about how special projects can benefit your company.

Contact us for more information: