Special Projects
Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.
Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.
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Upcoming Special Projects

Member for the Moment or Loyal for Life? Loyalty Programs Revisited.
Is it possible to build true loyalty in travel? The foundation of this project will be a consumer survey targeting U.S. travelers who are members of...

Do you have a topic you'd like us to explore? Please share it with our team.
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Projects in the Field

U.S. Corporate Travel Market Sizing and Trends
Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the decade ahead. The research will uncover the size...

The Groups and Meetings Traveler: Where They Stay, Work and Play
The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to serve the group traveler with a seamless customer...
Special Project Benefits
Sponsors receive early access to deep data, valuable project assets and more:
- Brand recognition and promotional rights
- Thought leadership recognition
- Understanding of investments in growing regions, segments or technologies
- Identification of potential partners
- Information on upcoming trends
- Increased market visibility
- Access to data and insight for future strategies
Special Project Sponsorship Levels
Sponsor Benefits | Gold | Platinum | Platinum+ |
---|---|---|---|
Sponsor call to provide key points of interest | |||
Findings, analysis and recommendations delivered as in-depth slide presentation | |||
Data tabulations in Excel (for projects that include consumer surveys) | |||
Preferred branding in Phocuswright report | |||
PDF copy of summary report* that can be shared internally | |||
Analyst presentation via webinar | Group | Private | Private |
Two custom survey questions (for projects that include consumer surveys) | |||
One-year subscription to Open Access+ research library |
* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set. The remainder of the research findings will remain proprietary to sponsors and Open Access+ subscribers.
** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.
Add-On Deliverables
Phocuswright Analyst Webinar Participation | |
Co-branded White Paper | |
Co-branded Infographic (up to 3 total across all sponsors) | |
Speaking Engagement (based on analyst availability; travel expenses paid for by client) | |
Co-Sponsored PhocusWire Editorial Webinar | |
Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required) |
Special Project Stages
NOTE: Timelines above are general – specific project timelines may vary.
Learn More About Special Projects
We look forward to speaking with you about how special projects can benefit your company.
Contact us for more information: